Our ethos
The Wood Fired Pizza Company was born out of a love of good food. The company founder, Joe, quit his ‘proper’ job in marketing after 10 years, to leave the office and follow his passion for making and eating great food.
‘My mission is simple: to create and serve the best quality food possible – the food that I love and want to eat – and think everyone else should too. I’m obsessed by food, and my real love is for relatively simple food cooked at its finest, using the freshest and best ingredients. The sort of food that is often mistreated and poorly delivered, but is wonderful when well made. And there isn’t anything better than a properly made artisan pizza – it’s a thing of beauty!